In the news

Increase Sales With an Affiliate Marketing Program That Works

Nov 22, 2017 Inc.

Affiliate marketing is a powerful tool for increasing sales, and more and more brands are taking note. Google Trends data indicates that the number of searches for “affiliate marketing” rose 30 percent between 2016 and 2017 — and whether the searches represent the brand side or the affiliate side, both have something to gain from working together.

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Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Nov 22, 2017 Convince and Convert

Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales.

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Chatbots could be what makes or breaks a retailer this holiday

Nov 22, 2017 Luxury Daily

As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year’s holiday strategy.

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Future of Affiliate Marketing: 10 Companies On The Front Lines

Nov 14, 2017 Disruptor Daily

Rubbish click-throughs and shitty impressions, these are the real reasons a sensible company enters into an affiliate agreement. They are feed up with paying for traffic that doesn’t convert.

But affiliate marketing is results based. A publisher might put a banner on their site for booking.com. Someone reads an article about running with the bulls in Spain, gets inspired, clicks the link, and sinks a few thousand into a holiday.

It doesn’t matter if a million people saw the ad, clicked the link and spent ten minutes thinking about booking, the advertiser isn’t paid until that customer checks out of their hotel.

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Bad News, Brick-and-Mortar Stores: The Internet Finally Has You Beat

Nov 13, 2017 Adweek

We’ve been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there’s no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction.

This holiday shopping season, more shoppers plan to buy gifts online than in stores.

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What’s Next in Line for Affiliate Marketing Attribution?

Nov 10, 2017 PerformanceIn

The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.”

It’s fair to say that those who don’t learn from the past are also doomed to repeat it — an aphorism that applies to attribution in affiliate marketing.

There’s little question that the companies, CMOs, and marketers who will reap the most rewards from the affiliate model in upcoming years will do so because they remember — and learned from — the industry’s attribution history.

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Remote Companies Have More Women Leaders, and These Are Hiring

Nov 10, 2017 Remote.co

Remote teams often have to be more deliberate in how they structure and build their company cultures, measure performance, and advance people into leadership.

Helen Southgate, the managing director of Acceleration Partners, says that “by providing the right structure, technology, processes and training, companies with a remote workforce can build a culture based on trust, loyalty, hard work and collaboration and for many people, this creates a more effective and enjoyable working environment.

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Weekly inspirational email made something extraordinary happen [Expert column]

Nov 10, 2017 Inside Business

A few years ago I began the habit of getting up earlier and writing in my journal, taking the time to be reflective, appreciative and grateful.

I went over my goals each morning and my values. I devoted time to reading stories and quotations that inspired me. Finding, reading and journaling about these pieces of inspiration soon became an integral part of my morning routine, and my ability to live my day more intentionally and focused.

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La deuxième jeunesse de l’affiliation

Nov 10, 2017 Le Journal du Net

Face à l’éclosion rapide de multiples canaux d’acquisition, le marketing d’affiliation est trop souvent perçu comme une pratique une peu datée qui se renouvelle peu. Pourtant si elle existe depuis les débuts du e-commerce, il doit y avoir une raison.

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Why Affiliate Marketing is the Comeback Kid of Digital Tactics

Nov 02, 2017 MarTechExec

Marketers used to not take affiliate marketing seriously. It was thought of as a get rich quick tactic, and brands didn’t want to take the risk on it. But now, affiliate marketing is way more brand-friendly, and it’s aligned with a lot of the same things we value now, like paying for performance and mapping the customer journey.

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