In the news

What I Learned On My Summer Vacation That Will Make You A Great Leader

Sep 18, 2017 glassdoor

I just returned from ten days traveling aboard an RV through Yellowstone and the Grand Tetons with my family. It was an off-the-grid trip that recharged my batteries and gave me enjoyable, quality time with my wife and kids. This time off also lead to several breakthrough business ideas and lessons that I thought I would share:

READ MORE >

As Your Company Evolves, What Happens to Employees Who Don’t?

Sep 15, 2017 Harvard Business Review

When companies evolve at a rapid pace, often people cannot keep up. Some individuals who fit our company in its infancy became a weaker fit over time. They may have had difficulty keeping up with our company’s growth rate and the requirements of their evolving roles.

READ MORE >

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

Sep 15, 2017 Cision

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.

But when reports show that 78 percent of brand marketers are worried about being able to accurately measure the return on their influencer marketing investments, you know something’s off.

READ MORE >

11 Marketing Books Every CMO Should Read

Sep 01, 2017 Forbes

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing

READ MORE >

Driving Growth with Performance Partnerships, With Robert Glazer

Aug 28, 2017 The Business Creators Radio Show

Affiliate marketing has been around for a long time, but just like other models of business, it is rapidly evolving.
Founder and Managing Director of Acceleration Partners, Robert (Bob) Glazer is here to discuss his passion for growing revenue and profits for B2C-based companies.

READ MORE >

Acceleration Partners managing director on the challenges of moving business to the UK and how advertisers are becoming more demanding

Aug 18, 2017 The Drum

US performance marketing agency, Acceleration Partners (AP) launched its UK and European base last month with Helen Southgate taking on the role of managing director.

As the largest independent agency, working with clients like Adidas, Reebok, eBay, Travelex and Pearsons, AP have around 70 employees who help develop their performance marketing solutions to grow its business in a way that is right for the advertiser.

READ MORE >

26 Favorite Books of High Achievers

Aug 18, 2017 Inc.

The most successful people often are serious about self-improvement, which can come in the form of a good book. Here are two dozen excellent reads, recommended by founders, executives, and other high achievers.

READ MORE >

2 Strategies To Employ As Programmatic Display Unravels

Aug 17, 2017 MediaPost

If some amazing technology could figure out for you the best way to show the right ad at the right time to your ideal customer, you’d use it, right? That’s the promise that has drawn so many companies to programmatic display advertising.

READ MORE >

Why Brands Have a Love-Hate Relationship with Influencer Marketing

Aug 17, 2017 Influence by bloglovin'

If you’ve ever seen an “Oprah’s Favorite Things” episode; or watched Sofia Vergara make coffee “just like she had in Columbia” using the Ninja Coffee Bar® brewing system; or gone out and purchased something because the cool kid in school had it, then you’re already quite familiar with influencer marketing.

READ MORE >

How to Set Goals That Will Turn an Average Team Into All-Stars

Aug 16, 2017 Entrepreneur

Leading a team from the mountain’s base to the summit isn’t easy, and it’s just as challenging to reach that figurative peak together. However, if you find out exactly what it is that motivates your team, you can become the perfect guide to lead them.

READ MORE >