Robert has an exceptional track record and passion for growing revenue and profits for the world’s largest brands. A sought after speaker, Robert has presented to global audiences and has served as an advisor and board member to high-growth business and nonprofits.
Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
“The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.”
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This article was originally published on Entrepreneur.com Culture is a powerful force that can cause people to make decisions that aren’t in their companies’ best interests. And when the status quo doesn’t allow for honest internal communication, businesses can end up facing disaster. Consider what happened with Volkswagen’s “no-failure” culture and its emissions-test scandal. At […]
Ed Koch, the mayor of New York City throughout the 1980s, is a role model for managers everywhere. His managerial style never strayed from catering to his most important advocates: the voters. A popular figure among everyday New Yorkers, Koch rode the subway, shook hands with everyone he met, and always asked, “How’m I doin’?” […]
This article was originally published on CareerCast. These days, it seems like every college grad expects his degree to be a ticket to the top of an organization. While Millennials feel they have a lot to contribute — and their enthusiasm is admirable — their lofty ideas are actually impairing them in the long run. Recently, […]
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