Robert has an exceptional track record and passion for growing revenue and profits for the world’s largest brands. A sought after speaker, Robert has presented to global audiences and has served as an advisor and board member to high-growth business and nonprofits.
Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
“The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.”
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