Robert is a founder, author, speaker and expert in growing revenue and profits for the world’s largest brands.
Dr Oz show with
Robert has an exceptional track record and passion for growing revenue and profits for the world’s largest brands. A sought after speaker, Robert has presented to global audiences and has served as an advisor and board member to high-growth business and nonprofits.
New Book - Performance Partnerships
Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.
What people say
#1 New York Times bestselling author of
Who’s Got Your Back and Never Eat Alone
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
CEO, LUVO Inc, Former CEO lululemon athletica
“The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.”
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Latest Blog Posts
This article was originally published on MarTech Advisor. Shopify recently began working with BuzzFeed to increase visibility of its merchants, marking BuzzFeed’s biggest step into affiliate marketing to date. The structure is simple, BuzzFeed will include links back to Shopify in some of its articles and receive a commission on any sales conversions made from those links. Unsurprisingly, BuzzFeed is getting a massive cut - 10 to 25 percent per sale. Affiliate marketing has become a major staple for most online media companies. Last year, The New York Times purchased The Wirecutter for $30 million, hoping to benefit from the site’s niche audience and affiliate revenue. Jessica Spira, head of revenue at The Wirecutter, said this about the future of media and affiliate marketing, “Performance marketing has been the main source of Wirecutter revenue since its launch in 2011. We've translated reader intent into high conversion rates by creating context
I think it’s safe to say, 2017 has been our company’s best year yet. It’s mind-boggling what the incredible team here at AP has accomplished this year. Here are a few notable highlights: Company Culture Affiliate Academy Created the industry’s first ever Affiliate Academy and have graduated 5 thus far! Global Expansion We expanded our team and operations in London, Singapore, and Mexico City. Awards Clients We welcomed 38 new clients in 2017, many of whom are industry-leading brands, including: Partners We grew/strengthened our relationship with leading industry partners, including: AP Influence We launched the first-ever performance-based model for helping brands cost-effectively connect with transparent, brand-aligned influencers. Check out our AP Influence Case Study! Performance Partnerships Published Performance Partnerships, which quickly became a best-seller in the Global and Direct Marketing categories on Amazon. Bob on Dr. Oz! Early in the year, Bob appeared on The Dr. Oz show
This article was originally published on performancein.com Looking back over the years and recognizing the role affliliate partners play and attribution. The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.” It’s fair to say that those who don’t learn from the past are also doomed to repeat it — an aphorism that applies to attribution in affiliate marketing. There’s little question that the companies, CMOs, and marketers who will reap the most rewards from the affiliate model in upcoming years will do so because they remember — and learned from — the industry’s attribution history. The Amazon Influence The affiliate marketing we know today is mainly an outgrowth of Amazon. While the online bookseller wasn't the first merchant to launch an affiliate program, it became the most influential — especially on a global scale — after it launched Amazon Associates in 1996. In the early days, affiliates linked